REN Clean Skincare
Just launched an industry first initiative to reduce cosmetics packaging waste. The #WeAreAllies campaign defies industry convention, forming an alliance with four competitors: Biossance, Caudalie, Herbivore and YOUTH TO THE PEOPLE.
Led by our very own CEO, Arnaud Meysselle, the brands unite with a shared goal of helping tackle the environmental crisis regarding packaging waste.
Clean to Skin. Clean to Planet.
REN has embodied its Clean to Skin ethos for 20 years, doubling down on Clean to Planet in early 2018 with a packaging Zero Waste Pledge** for completion by the end of 2021, which is as of now 60% complete.
Each allied brand has also committed to more planet-friendly packaging*** by the year 2025, recognizing the collective effort needed to make real positive change to our environment. Advertising the competition doesn’t make a lot of sense in traditional business. But the current environmental crisis calls for all of us to do things differently.
Taking collective action
“From concept we were excited and at the same time conscious of the realities of whether brands would be willing to commit to the idea of working on environmental challenges with their ‘competitors’. We were hugely inspired to be met with such shared enthusiasm for a common sustainability purpose and shared values by clean brands we’re proud to now call our allies. Taking action to reduce waste in the beauty industry is a challenge; together we can share ideas and pioneer new solutions to reduce packaging waste while raising awareness and inspiring other brands to join us with their sustainability efforts. It is the sharing of the knowledge of the collective that has the power to make a real, meaningful and scalable difference.”
-Arnaud Meysselle, CEO REN Clean Skincare.
But the current environmental crisis calls for all of us to do things differently...
Our unique collaboration aims to inspire our customers and other brands to make their own pledges to protect the planet by supporting planet-conscious brands in the #WeAreAllies cooperation. So, even if you’re not shopping with us, we’d like you to consider our four allied brands that are helping to create positive change for our planet, all of which are available at Sephora (US, Canada) and Cult Beauty (UK).
*Source: Almost 70% plastic containers and packaging waste ended up in landfill (EPA US 2017 data) www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/containers-and-packaging-product-specific-data
**Committing to only produce packaging designed to be recyclable, containing recycled materials or that can be reused by end 2021
***Only using packaging designed to be recyclable, reusable or containing recycled materials by end 2025