Post-Consumer Recycled Pellets
When plastic is taken to a recycling center, it’s washed and processed down to smaller pellets which can then be reformed into recycled packaging. To date, we’ve purchased three tons of these pellets, amounting to over 250,000 REN Clean Skincare products being produced using recycled materials. Ready Steady Glow Daily AHA Tonic, Clean Jelly Oil Cleanser, Clean Screen Mineral SPF 30 are some examples of our bestselling products in such packs. By changing our bestsellers to be more sustainable first, we (yes, that’s you and us) help to minimize as much plastic going to landfill, in the quickest way possible, while keeping the plastic in circulation for as long as we can.
Reclaimed Ocean Plastic
In 2018 we teamed up with TerraCycle for a new take on recycled packaging. A first of its kind in the beauty industry, and part-inspired by the ocean-sourced natural bioactives in Atlantic Kelp and Magnesium’s ingredient list, we created a bottle made from 80% recycled plastic and 20% plastic debris reclaimed from the ocean. To date, we’ve removed 1.5 tons of waste from the ocean, creating over 150,000 bottles for our Atlantic Kelp and Magnesium Body Wash, Body Lotion, Hand Wash and Hand Lotion. Keep using our uber-hydrating hand and body range, and we’ll keep taking plastic out of the ocean, together.
Metallic, unrecyclable cardboard, inserts plus mixes of metal, glass and plastic packs. This fancied-up packaging was once a pillar of the premium beauty industry - but to us it symbolizes waste. In 2018 we removed the cartons from our cleansers, and these now-naked bottles sit proudly on our digital and in-store shelves, still with the information you need like ingredients and instructions. It’s allowed us to save a lot of cardboard from entering circulation and potentially, if not recycled properly, entering landfill or incineration.
So long single-use sachets.
For travel or trial - everyone loves a sample. Everyone, except the environment. Foil sample sachets aren't only not recyclable, but should they end up in landfill their lightweight nature lets them be easily picked up by the wind and deposited in our environment or waterways. We’ve stopped using them, instead employing different methods like PCR to create our samples going forward. To date we’ve saved over 4.4 million of these going to landfill (and anywhere else they may end up) and we’ll be looking at different sampling strategies for all our products in the future.
Enjoyed these statistics? There’s plenty more where that came from. Check out our Zero Waste Packaging Timeline for a rundown of the little changes we’ve made to create a bigger difference going forward. And, stay tuned for plenty more packaging innovations as we reach our Zero Waste Pledge by the end of 2021.