Progress to Zero Waste Pledge*

ADVERTISING THE COMPETITION DOESN’T MAKE A LOT OF SENSE IN TRADITIONAL BUSINESS. BUT THE CURRENT ENVIRONMENTAL CRISIS CALLS FOR ALL OF US TO DO THINGS DIFFERENTLY. TODAY REN CLEAN SKINCARE IS ASKING YOU TO CONSIDER BUYING PRODUCTS WHICH ALSO AIM TO BE CLEANER FOR THE PLANET, EVEN THOUGH THEY’RE OUR COMPETITORS.

YOU SEE, WE’VE ALWAYS BEEN OBSESSED WITH KEEPING THINGS CLEAN FOR YOUR SKIN - AND FOR THE PLANET. 21 YEARS AGO, WE WERE ONE OF THE PIONEERING BRANDS TO INTRODUCE CLEAN SKINCARE TO THE WORLD. NOW, WE HAVE COMMITTED TO ONLY PRODUCING PACKAGING DESIGNED TO BE RECYCLABLE, CONTAINING RECYCLED MATERIALS OR THAT CAN BE REUSED, BY THE END OF 2021 AS PART OF OUR ZERO-WASTE AMBITION.

HOWEVER, WE EXIST IN AN INDUSTRY WHERE ALMOST 70% OF PLASTIC CONTAINERS AND PACKAGING WASTE ENDS UP IN US LANDFILLS.* LITERAL OCEANS OF PLASTIC WASTE. AN INDUSTRY DEFINING PROBLEM THAT WE CAN’T SOLVE ALONE. FORTUNATELY, WE DON’T HAVE TO. THESE BRANDS ARE INVESTED IN CARING FOR THE ENVIRONMENT LIKE US. THEY HAVE COMMITTED TO PRODUCING ONLY PLANET-FRIENDLY PACKAGING DESIGNED TO BE RECYCLABLE, REUSABLE OR CONTAINING RECYCLED MATERIALS BY THE END OF 2025. SO, IF YOU’RE CONSIDERING BRANDS OTHER THAN OURS, PLEASE, CHOOSE ONE OF THEM.

IN THE FIGHT TO PROTECT OUR PLANET, WE’RE NOT COMPETITORS.

*source: almost 70% plastic containers and packaging waste ended up in landfill (epa us 2017 data) www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/containers-and-packaging-product-specific-data